What is a climate neutral website?

The urgency of the global climate crisis can no longer be denied. The scientific facts and the regional and global climate changes that are evident to all of us are crystal clear.

GoClimateAction stands for an attitude as to how we want to leave our footprint on this world. This footprint must undoubtedly become smaller and more sustainable if we want to leave the earth to our children as a place worth living in. However, we are running out of time for effective climate action measures. We must act now to prevent the most serious consequences of the global climate crisis!

The climate neutral operation of a website is a good and easy to implement option for every website operator to set an example against the climate crisis and for more sustainability.

The concept behind is is simple: the greenhouse gas emissions associated with the page views of a website and the resulting electricity consumption are calculated and offset.

The carbon offset for the operation of your website makes a lot of sense - especially against the background of the carbon-rich European electricity mix and the high energy consumption through internet use.

Coal in our electricity mix and what does it have to do with the internet?

Energy-related emissions account for more than 2/3 of our greenhouse gas emissions in Europe. However, the growing share of renewable energies targeted with the energy transition did not result in less electricity being generated from coal in the past.

Due to the higher prices for natural gas compared to coal and the low prices per tonne of carbon dioxide emitted in European emissions trading, there was no substantial change in the energy mix. In addition, more electricity was generated than consumed and more was exported than imported, which led to an increase in the specific carbon dioxide emission factor of many European  electricity mixes. 

The internet is growing extremely quickly - with it energy consumption and its emissions

The dynamically growing internet plays a major role in the issue of electricity consumption. Around the world, countless servers run 24 hours, 365 days a year for our search queries, our cloud management and our streaming in HD quality. Energy is consumed and heat is generated. Server rooms and data centers only run optimally if they are air-conditioned and kept at a constant and cool 22-24 degrees Celsius.

According to Greenpeace, an amount of data is exchanged over the internet every two minutes that corresponds to all movies ever made. Managing this flood of data requires a tremendous amount of energy. If the internet was a country, it would have the sixth largest power consumption in the world, according to Greenpeace.

How does the climate neutral website work in detail?

GoClimateAction enables every website operator to monitor her or his carbon emissions on the basis of the indication of the annual page views and to make them climate neutral.

We assume an average of 10g per page view. The references here are the data from Google, which assumes 0.7g, and the Federal Environment Agency of Germany, which assumes 15g of emissions per page view. This means that we have 1 t of CO2 per 100,000 page views compensated by certified carbon reduction projects.

From the moment the actual compensation of the electricity-related emissions of a company website is carried out, the label "climate neutral website" may be used. The label "climate-neutral website" is always marked with a date, as it is valid for one year and the carbon offset of the electricity consumption of the website operates on an annual basis.

Get active and make your website climate neutral.

You can contact us in this regard at service@goclimateaction.com

Here are some examples for climate neutral website operators: